Utopia 2030 for consumer products in respect to connected devices, and implications for IP owners and implementers
16:15 - 17:15
This session will see knowledgeable and engaging speakers with deep knowledge of consumer products and consumer brand markets who will share their individual outlooks into the future of how retail, marketing and connected devices will shape the future market. Big players of today might become redundant tomorrow. Manufacturers of today become service providers. Retailers become manufacturers – and vice versa. Gaining market share with individual ecosystems will be balanced against the aim to achieve technological standardization. Data and connectivity shifts market powers. Who will benefit, who will suffer, and who will be the market leaders 2030?
Break Out Room 2
Increase your knowledge about novel trends and insights in the licensing community together with us at the LESI Annual Conference 2020.